![]() It looks like a damn Willy Wonka drink, if Wonka wanted to get kids drunk instead of murder them. Once it’s in the glass, a lovely reverse rainstorm of CO2 floats its way to the top of the cup. This pours like regular Baja Blast, fresh out of the Taco Bell tap but with (slightly) less carbonation. Now, I drink it to honor him.Īnd honor the soda that once marketed itself as the top choice of hillbillies everywhere, of course. This was the highest possible praise for a beverage for which I held no legitimate hopes. He first picked up a 12-er at Wal-Mart as a joke, then drank that and a couple more before buying a few more for the trip home. It hasn’t yet made it to Wisconsin’s rabid market, but I happened to have a friend passing through the Ozarks a couple weeks back. That’s why it’s only available in a few select states.Īfter rolling out in Florida, Tennessee and Iowa (the big three!), Hard Mountain Dew’s multicolored variety packs - three cans each of Baja Blast, watermelon, black cherry and traditional Dew flavor - doubled that scope to Arkansas, Oklahoma and Minnesota. They also understood it would take time for a nation to adjust to Dew its residents wouldn’t have to bother mixing extra liquor into. That’s why they made a hard seltzer version of Mountain Dew. About a decade ago, when our nation was gripped by its Whipped Cream Vodka phase (just me? You sure?), Diet Mountain Dew and the perky booze in question combined to make a drink, I swear, tasted pretty much like Sour Skittles. ![]() It’s always been easy to pair with alcohol an Army buddy clued me in to the versatility of “combat margaritas,” which is Dew mixed with whatever bottle you can dig up near the base. Mountain Dew has long been a staple of low-budget boozing. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Just remember: Mountain Dew Mouth is destroying Appalachia’s teeth.Welcome back to FTW’s Beverage of the Week series. Bide your time buy consuming any number of Mountain Dew products. Consumers should anticipate finding HARD MTN DEW on shelves in early 2022. This announcement comes at a time when Boston Beer is currently struggling to sell seltzer as the seltzer and beer markets soften. “The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”Īs part of the business arrangement, Boston Beer will develop and produce HARD MTN DEW, and PepsiCo has set up a new entity to sell, deliver and merchandise the product. ![]() “For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, PepsiCo Beverages North America CEO. Of course, Mountain Dew is a soft drink that is enjoyed by adults, teenagers and children, but the press release assures us: “This new flavored malt beverage (FMB) will be marketed to adults of legal age and merchandized consistently with other alcohol beverages.” I definitely would not mistake the brand above for regular Mountain Dew products. I am unsure of its caffeine contents at this juncture, but the picture above is promoting zero sugar. HARD MTN DEW will contain “bold flavors and distinctive branding,” according to the press release, all with an ABV of 5 percent. to produce HARD MTN DEW (all caps like that because it’s both hard and EXTREME). Not to be out boozed, PepsiCo is now teaming up with The Boston Beer Co. We’ll note that Coca-Cola actually briefly entered the wine business in the 1970s, but that is another story that you can skip to right over here. Coca-Cola has also been dabbling with alcoholic offerings in Asia, where it recently released Coca-Cola’s Lemon-Do in Japan, which is an alcoholic beverage known as a chūhai (or Chu-Hi). Coca-Cola bought the Topo Chico brand in 2017 from its second-largest bottling partner in Latin America - Arca Continental. launched an alcoholic sparkling water, Topo Chico hard seltzer, in the United States with the help of Molson Coors Beverage Co. Hard soda is not new - falling into the flavored malt beverage category - but Coke and Pepsi getting into the booze game is relatively new.
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